Leading textured hair care brand Cantu has revealed its first ever men’s range in the UK, CANTU FOR MEN, which will retail exclusively at Boots nationwide in over 400 stores.  

The collection features four multi-use hair and body essentials which are formulated to effectively cleanse, deeply moisturise and enhance unique hair and beard textures.  

The range features the Hair & Body Wash, a dual purpose 2-in-1 hair and body wash which refreshes, energises and conditions whilst minimising the effects of dry hair and skin. The Leave-In Rinse Out Conditioner can be used on both hair and the beard and softens, smoothes and moisturises whilst helping to fight breakage and adding elasticity.

For styling and oiling, the soft-touch Cream Pomade defines curls, coils and braids with zero stickiness or flaking. The range also features the Hair & Beard Oil which gives hair and beards a luxuriant feel, whilst simultaneously smoothing and conditioning. It also promotes healthy growth and reduces the effects of shedding.  

Cynthia Mutede, European Marketing Manager at Cantu, says: “With the men’s grooming sector expected to reach $115 billion by 2028, Cantu is conscious of this on-going opportunity, and so we’re thrilled to offer solutions which help men to promote their style and self-confidence.” 

CANTU FOR MEN will launch on the 13th March 2024 exclusively instore and online at Boots, from £7.95 RRP.